FRIENDLY BILLBOARDS
Temporary Art Installation, Hyde Park + Martin Place, Sydney

Friendly Billboards is about making the expected unexpected. Using commonly seen mobile traffic control electronic billboards, these ordinarily functional operational signs provided a humorous commentary on the quirks of the city, intercepting the banality of everyday life.

In Hyde Park, an avenue of animated faces lined the sides of a well trodden daily pedestrian route like a flock of spectators cheering you on your path. Elsewhere, humorous, helpful or observational message boards popped up to poke fun, accompanied at times by a crowd of complementary deck chairs or picnic tables to enjoy the spectacle or the mundane.

Project Team: Isabelle Toland + Jasper Knight
Photography: Toby Dixon

We acknowledge the Gadi people on whose country we work and create.

We also acknowledge the Traditional Custodians of this Country and their continuing connection to culture, community, land, sea and sky. We pay our respect to Elders and Knowledge Holders past, present and future and express our gratitude for their continued sharing of knowledge and culture.